How to build a festival merch drop people line up for.
Festival merch has one honest test: would anyone pay for it at the table? The three-piece playbook, tee, hoodie, caps. That sells through instead of sitting in boxes.
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Notes from the floor.
Case study: The KEE to Bala summer merch collection.
A legendary Muskoka rock venue. A collection built to feel like it's hung on the wall since 1942. And a best-seller that sold through before the summer ended.
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Events
Headwear
Why hats are having a moment in 2026.
The global headwear market is forecast to exceed $30 billion this decade. Here's what's driving the rise, and what it means if you're using merch to build a brand.
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Strategy
Merch that doesn't end up in a drawer.
Most custom merch is made, handed out, and never worn again. Here's why, and the short list of fixes that changes the math.
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How-To
How to brief your custom merch order.
The five things that will help the process when asking for a quote, so your project moves faster and lands closer to what you pictured.
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