Workwear your crew will actually put on.
Uniforms, hi-vis and jackets for trades, plants and service crews, and what the companies that reorder every season have in common.
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Notes from the floor.
The Fall Gift Guide 2026.
Ten pieces and three ready-made packages for client and staff gifts this fall: vintage basics, snapbacks, toques and a few things for the cold, all with your logo, from 50 pieces.
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Workwear · New
Case Study
Case study: The KEE to Bala summer merch collection.
A legendary Muskoka rock venue. A collection built to feel like it's hung on the wall since 1942. And a best-seller that sold through before the summer ended.
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Case Study
Case study: JUG canned water's first hats.
A founder's deck titled Merch Direction, three 5-panel snapbacks with 3D embroidered patches, and a hickory-stripe delivery hat that became the one people ask about.
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Events
How to build a festival merch drop people line up for.
Festival merch has one honest test: would anyone pay for it at the table? The three-piece playbook, tee, hoodie, caps. That sells through instead of sitting in boxes.
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Headwear
Why hats are having a moment in 2026.
The global headwear market is forecast to exceed $30 billion this decade. Here's what's driving the rise, and what it means if you're using merch to build a brand.
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Strategy
Merch that doesn't end up in a drawer.
Most custom merch is made, handed out, and never worn again. Here's why, and the short list of fixes that changes the math.
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How-To
How to brief your custom merch order.
The five things that will help the process when asking for a quote, so your project moves faster and lands closer to what you pictured.
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