Three hats for a brand that dresses like a delivery truck.
A founder's deck, three 5-panel snapbacks with 3D embroidered patches, and the hickory stripe that became the one people ask about.
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Worth the read.
The brief, the build and what happened after. Written up properly, because the decisions are the interesting part.
A collection built to feel like it's hung on the wall since 1942.
Two 3D embroidered snapbacks, a vintage-washed concert tee and a collab piece. The cream hat sold through before the summer ended.
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Merch fans line up for.
A limited run built to sell at the gates, not to hand out. Rope caps in three colourways, vintage graphics on premium blanks.
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