Three hats for a brand that dresses like a delivery truck.
A founder's deck, three 5-panel snapbacks with 3D embroidered patches, and the hickory stripe that became the one people ask about.
- Client
- JUG canned water, a Canadian water brand
- Made
- Three 5-panel snapback styles: Red Top Hat, Delivery Brim, Delivery Hat
- Orders
- A launch order in October 2025 and a hat reorder in March 2026
- Decoration
- 3D puff embroidered patch with a merrowed edge, side embroidery, woven flag tag
- Lead time
- Ordered mid-October 2025, on sale at jug.ca by late November






































